When I launched Prime 4 Steak, my vision was simple: to create rubs that deliver bold, unforgettable flavor. What started as a personal passion project has grown into something much bigger, and I owe it all to you—our customers, our BBQ community, and the people who believed in what we were building.
In 2024, I had the honor of placing 10th out of over 300 entries in the Rubs of Honor competition. I can’t tell you how proud I was to see Prime 4 recognized alongside some of the best in the business. It was a defining moment for me and the company, but it also got me thinking: why stop at steak?
Why I’m Expanding to Prime 4 BBQ
When I created Prime 4 Steak, I had no idea how many of you would start using our rubs on so much more than steak. I started hearing about your ribs, smoked chicken, seafood, and even grilled vegetables. Honestly, I was doing the same thing at home. It became clear that we weren’t just about steak—we were about BBQ.
That’s why I’m rebranding to Prime 4 BBQ. It’s more than a name change—it’s a reflection of what we’ve been about from the start: creating handcrafted rubs that bring out the best in everything you cook, no matter what’s on the grill or smoker.
Two New Flavors to Kick Things Off
As part of this rebrand, I’m thrilled to introduce two brand-new rubs I’ve been working on:
• Garlic Jalapeño: This one’s bold, with the perfect balance of roasted garlic and spicy jalapeño. It’s a versatile rub that works on chicken, pork, seafood, and just about anything else.
• Compound Butter: Inspired by the rich, savory flavor of homemade compound butter, this rub is perfect for finishing steaks, seafood, vegetables, or even spreading on bread.
These rubs are just the beginning. I’m developing eight more flavors right now, and I can’t wait to share them with you. I’m putting everything I’ve learned into these blends, and I know you’re going to love them.
What Makes Prime 4 BBQ Different
For me, this has never been about cutting corners or following trends. I use only premium ingredients, and every batch is handcrafted to ensure the quality is exactly what I want it to be. These rubs aren’t just products—they’re a reflection of my commitment to creating something truly special.
But it’s more than just the rubs. BBQ, for me, is about bringing people together. It’s about the joy of cooking outside, the conversations that happen around the smoker, and the memories we make with the people we care about. That’s why I do what I do.
Thank You for Supporting This Journey
This rebrand isn’t just about the future—it’s about celebrating how far we’ve come. I wouldn’t be here without your support, your feedback, and your encouragement. When you send me photos of the meals you’ve cooked with Prime 4 or tell me how much your family loved it, it’s the greatest feeling in the world.
This journey has been incredible, and I’m so excited to take this next step with you. The best is yet to come.
What’s Next
The new Garlic Jalapeño and Compound Butter rubs are available now, and there’s more on the way. Keep an eye out for updates on the eight new flavors I’m releasing soon.
Thank you for being part of the Prime 4 BBQ family. Let’s fire up the grill and make something unforgettable together.
– Mark Ashby
